CONTEXT
Case Study for StoaMBA Charter
MY ROLE
UX Designer, Product Strategist
TIMELINE
July 2023 - August 2023
The Problem
Despite having one of the largest education systems in the world, India faces a significant employability gap. Millions of graduates struggle to find jobs that match their qualifications, creating a disconnect between education and industry requirements. Whooping 47% graduates remain unemployable.
World Economic Forum Stats
Job-ready Management Professionals
10%
Job-ready General Graduates
20%
Job-ready Engineers
The landscape is worsened by:
A rapidly evolving, tech-first job market
Educational curriculums lagging behind industry needs
A lack of effective placement and soft skills training on current EdTech platforms
Why Existing EdTech Solutions Fall Short
High teacher-to-student ratio
Leads to lack of mentorship and personalized feedback
Learning content focuses only on technical skills
Little to no placement support
Graduates left on their own for job search
Unaffordable bootcamps
Programs with placement assistance are out of reach for most Tier 2 & 3 learners
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Through interviews with students and professionals across India, I identified a primary persona that represent our target users. Their needs and pain points guided our product development.
Meet Sanket Singh, the primary persona who represents millions of students facing these challenges:
Sanket Singh
Recent computer science graduate seeking his first tech job.
Background
21 years old, lives in suburban Nagpur
Recent graduate from a Tier-3 engineering college
Comes from a lower-middle-class background
Speaks both Hindi and English
Pain Points
Poor college placement support
Can't afford expensive bootcamps
Lacks accountability and motivation
Online courses do not offer job prep or soft skill training
Jobs To Be Done
"I want to learn technical and soft skills to get a job."
"I need someone to keep me accountable and help me prepare for interviews."
Design Goals
Make learning interactive, engaging, and self-paced
Introduce gamification for long-term motivation
Provide soft skill training and mock interview practice
Include AI-powered feedback and guidance
The Solution
MentorX
MentorX is a learning platform enhanced by a GPT-4 powered AI mentor. The bot is trained on job-focused learning content and offers real-time guidance and accountability.
MentorX brings the power of AI to personalized learning, offering guidance, explanations, and challenges that adapt to your unique learning style.
MentorX goes beyond learning content to provide practical tools that prepare you for real-world job opportunities and career advancement.
From learner to job-ready professional, our Career Navigator builds a personalized roadmap to help you achieve your career goals.
Gamification System
To solve for procrastination and lack of motivation, I embedded a gamification layer using the Hook Framework
Success metric to track
Our success is measured by user success. We track these key metrics to ensure both learning outcomes and career advancement goals are being met.
Course Completion Rate
Placement Rate
Net Promoter Score
Daily Watch Time
CAC
Key take-aways